Millennial Fast Food Trends: Impact on the Fast Food Industry
Fast Casual Dining establishments, Millennials and the Evolution of the Fast Food Industry in America
When we think of ready made meals restaurants, we think of junk fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon is by far the case in America for a long time with fast food franchises for example McDonald’s, Wendy’s, Burger California king and White Castle dominating the market. However , over the past two decades, fast food in America has slowly changed from greasy french fries and burgers at McDonald’s to deli sandwiches in addition to milkshakes at Panera Breads or Chipotle. This trend is known as the rise on the ‘fast casual’ restaurants which provide the casual dining connection with healthy, organic meals constructed with produce that is sourced in your area but served at the rate and convenience that one might experience at a fast food diner.